1.1
Store Build & Migration
New storefronts, redesigns and replatforming — done without losing a sale, a ranking or a customer.
- Shopify & Shopify Plus builds
- Theme design & customization
- Platform migrations
New Fractional e-commerce & marketing
Ripe for growth.
heymango is your fractional e-commerce and marketing team. We run your online store and fill it with the right customers — senior operators, plugged into your brand, for a fraction of a full-time team.
Scroll
Fluent in
your stack
your stack
What we do
One team.
One team.
Two halves of the same fruit.
Most brands hire one agency to run the store and another to drive the traffic — then watch them point fingers. heymango does both, so the store converts everything marketing brings in.
01 —
Fractional
Fractional
E-commerce Store
Management
Your Head of E-commerce, without the full-time hire. We run, refine and scale the store itself.
02 —
Fractional
Fractional
Marketing
A senior growth team that plugs straight in. We bring the right customers — and bring them back.
The Whole Mango — both halves, one team, one plan, one weekly report.
Book a call01
Fractional E-commerce Store Management
We run the store.
We run the store.
You run the brand.
Everything that happens between a visitor landing and an order shipping — owned, maintained and improved every week by senior e-commerce operators.
1.2
Conversion & UX
Turning more of your existing traffic into orders, with research and testing — not guesswork.
- CRO audits & heatmaps
- A/B testing roadmap
- Checkout & cart optimization
1.3
Merchandising & Catalog
The right product, in front of the right shopper, at the right moment.
- Collections & navigation
- Product data, pricing & bundles
- Drops, seasons & promotions
1.4
Product Pages & Content
Pages that sell the product as well as your best sales associate would.
- Copywriting & storytelling
- Photo & video direction
- Size guides, reviews & FAQs
1.5
Apps, Integrations & Stack
A clean, connected tech stack that does more and costs less.
- App audits & consolidation
- ERP, POS & 3PL integrations
- Search, loyalty & subscriptions
1.6
Performance & Site Health
Fast, stable and always shoppable — on every device, during every drop.
- Speed & Core Web Vitals
- Technical SEO
- QA, bug fixing & monitoring
1.7
Operations & Fulfillment
Back-of-house that runs quietly, so front-of-house can shine.
- Inventory sync & forecasting
- 3PL & shipping coordination
- Returns & exchanges
1.8
Customer Experience
The details that turn a first order into a loyal client.
- Support flows & helpdesk setup
- Post-purchase experience
- Reviews, UGC & loyalty
1.9
Analytics & Reporting
One source of truth, and a weekly read-out you'll actually look forward to.
- GA4 & tracking setup
- Live KPI dashboards
- Weekly insight reports
02
Fractional Marketing
We bring them in.
We bring them in.
And bring them back.
A senior growth team — strategist, media buyers, lifecycle and creative — working as one, accountable to revenue, not vanity metrics.
2.1
Brand & Growth Strategy
Positioning, audiences and a plan with numbers attached.
- Brand positioning & voice
- Customer research & personas
- Quarterly growth roadmap
2.2
Paid Social
Thumb-stopping campaigns built to scale profitably.
- Meta (Facebook & Instagram)
- TikTok & Pinterest
- Prospecting & retargeting
2.3
Paid Search & Shopping
Show up exactly when shoppers are ready to buy.
- Google Search & Shopping
- Performance Max & YouTube
- Product feed management
2.4
Email & SMS Lifecycle
Your highest-margin channel, running on autopilot.
- Klaviyo flows & automations
- Campaign calendar & design
- Segmentation & VIP programs
2.5
Creative Studio
Ads and content made for the feed, true to your brand.
- Ad creative & iteration
- UGC sourcing & scripting
- Photo & video production
2.6
Social & Community
An always-on presence that builds desire between purchases.
- Content calendar & posting
- Community management
- Instagram & TikTok growth
2.7
Influencers & Creators
Partnerships with the voices your customers already trust.
- Creator scouting & outreach
- Gifting & seeding programs
- Affiliate & ambassador setup
2.8
SEO & Content
Compounding, organic traffic that you own.
- Keyword & content strategy
- Editorial, guides & lookbooks
- Collection & product SEO
2.9
Launches & Campaigns
Drops, collabs and seasonal moments that land with a bang.
- Product & collection launches
- BFCM & holiday planning
- Promotions & offer strategy
Why fractional
Senior talent.
Senior talent.
Without the overhead.
Fractional means you get an experienced e-commerce and marketing team for the hours you actually need — and the flexibility to scale up for a launch or down for a quiet season.
In-house hire
Typical agency
heymango
Senior strategy and hands-on execution
~One person, one skill set
~Senior pitch, junior team
✓Senior operators do the work
Store + marketing under one roof
✕Hire twice
✕Rarely
✓Built for both
Time to impact
✕Recruiting & onboarding
~Long onboarding
✓Focused 30-day kickoff
Flexibility
✕Salary, benefits, notice
~Long-term contracts
✓Scale up or down monthly
Who's accountable
~Depends on the hire
✕Siloed channel reports
✓One team, one revenue number
Our approach
From seed
From seed
to harvest.
A simple, repeatable rhythm. Every engagement starts with a deep audit, and every week ends with a clear report on what moved and what's next.
Step 01
Taste
A full audit of your store, channels, data and competitors. We find the leaks and the low-hanging fruit.
Week 1–2 · Audit & findings
Step 02
Plant
A 90-day roadmap with clear priorities, owners and targets — agreed together before we touch a thing.
Week 3–4 · Roadmap & quick wins
Step 03
Grow
Weekly sprints across store and marketing. We ship, test and iterate — with you in the loop, never in the weeds.
Ongoing · Weekly sprints
Step 04
Harvest
Double down on what works, cut what doesn't, and plan the next season of growth.
Monthly · Review & scale
Why heymango
“We started heymango as a family business with one belief: your store and your marketing should never be strangers. One team that owns both is the fastest way to grow.”
— The founders of heymango
Owners, not vendors
We treat your revenue like it's ours — because our growth depends on yours.
Senior hands only
The people you meet on the call are the people doing the work.
Taste matters
Growth that cheapens the brand isn't growth. We protect what makes you premium.
Radically clear
A weekly report in plain language: what we did, what moved, what's next.
FAQ
Good questions.
What does “fractional” actually mean?
You get a senior e-commerce and marketing team working on your brand part-time, on a monthly retainer — the expertise of a full department without the cost of hiring one. We plug into your tools, your Slack and your calendar like an in-house team would.
Can we hire you for just the store, or just marketing?
Absolutely. Many partners start with one half — usually whichever is the bigger bottleneck — and add the other later. The Whole Mango is where the two work best together.
Which platforms do you work with?
We specialize in Shopify and Shopify Plus, and also support WooCommerce and other platforms. On the marketing side: Meta, Google, TikTok, Pinterest, Klaviyo, Attentive and the rest of the modern DTC stack.
How quickly will we see results?
Quick wins from the audit usually ship in the first month. Bigger levers — CRO testing, new channels, lifecycle programs — build momentum over the first 90 days, and you'll see exactly what's moving in every weekly report.
How does pricing work?
Every engagement is a monthly retainer tailored to your stage, scope and goals. Book a call and we'll put together a proposal after a quick look at your store and channels.
Let's talk
Let's make
Let's make
your brand
ripe.
Tell us about your store and where you want to take it. We'll come back with a few honest ideas — whether or not we end up working together.
Thank you — it's ripening.
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